Evaluation

Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work electronically, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:

A podcast

DVD extras

A blog

A powerpoint

In all cases, candidates should be discouraged from seeing the evaluation as simply a written essay and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources. Marks should be supported by teacher comments and may be supported by other forms such as audio or videotaped presentations.

In the evaluation the following questions must be answered:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?

A2 G324: Advanced Portfolio in Media

The unit is marked out of a total of 100 marks:
• 20 marks for the planning and research and its presentation;
• 60 marks for the construction;
• 20 marks for the evaluation.


Task:

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;
• a cover for its release as part of a digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).


Deadlines 2009/10:

23rd October: Scripts and storyboard deadline
20th November: Shooting deadline
4th December: Rough edit deadline
18th December: Final edit deadline
22nd January: Poster and cover deadline
5th February: Evaluation deadline

Level 4 Marking Criteria for Unit G324: Advanced Portfolio in Media

Marking Criteria for the Media Text

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately for the task.

Where a candidate has worked in a group, an excellent contribution to construction is evident.

Marking Criteria for the Research and Planning

• There is excellent research into similar products and a potential target audience.
• There is excellent organisation of actors, locations, costumes or props.
• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
• Time management is excellent.
• There is an excellent level of care in the presentation of the research and planning.
• There is excellent skill in the use of digital technology or ICT in the presentation.
• There are excellent communication skills.

Marking Criteria for Evaluation

• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.

The History Of Music Video

The History Of Music Video

View more documents from Media Studies.

A brief history - with examples. Pay particular attention to Goodwin's 6 points - and to specific examples of early videos... Your own music video analyses should mention Goodwin's 6 points.