Level 4 Marking Criteria for Unit G324: Advanced Portfolio in Media

Marking Criteria for the Media Text

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately for the task.

Where a candidate has worked in a group, an excellent contribution to construction is evident.

Marking Criteria for the Research and Planning

• There is excellent research into similar products and a potential target audience.
• There is excellent organisation of actors, locations, costumes or props.
• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
• Time management is excellent.
• There is an excellent level of care in the presentation of the research and planning.
• There is excellent skill in the use of digital technology or ICT in the presentation.
• There are excellent communication skills.

Marking Criteria for Evaluation

• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.