The unit is marked out of a total of 100 marks:
• 20 marks for the planning and research and its presentation;
• 60 marks for the construction;
• 20 marks for the evaluation.
Task:
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
• a website homepage for the band;
• a cover for its release as part of a digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).
Deadlines 2009/10:
23rd October: Scripts and storyboard deadline
20th November: Shooting deadline
4th December: Rough edit deadline
18th December: Final edit deadline
22nd January: Poster and cover deadline
5th February: Evaluation deadline
Tuesday, 13 October 2009
Level 4 Marking Criteria for Unit G324: Advanced Portfolio in Media
Marking Criteria for the Media Text
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately for the task.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
Marking Criteria for the Research and Planning
• There is excellent research into similar products and a potential target audience.
• There is excellent organisation of actors, locations, costumes or props.
• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
• Time management is excellent.
• There is an excellent level of care in the presentation of the research and planning.
• There is excellent skill in the use of digital technology or ICT in the presentation.
• There are excellent communication skills.
Marking Criteria for Evaluation
• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately for the task.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
Marking Criteria for the Research and Planning
• There is excellent research into similar products and a potential target audience.
• There is excellent organisation of actors, locations, costumes or props.
• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
• Time management is excellent.
• There is an excellent level of care in the presentation of the research and planning.
• There is excellent skill in the use of digital technology or ICT in the presentation.
• There are excellent communication skills.
Marking Criteria for Evaluation
• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.
Monday, 5 October 2009
The History Of Music Video
The History Of Music Video
View more documents from Media Studies.
A brief history - with examples. Pay particular attention to Goodwin's 6 points - and to specific examples of early videos... Your own music video analyses should mention Goodwin's 6 points.
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